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Thursday, August 22 • 11:00am - 11:50am
Newsroom Analytics: Using Data to Drive Success in the Newsroom (50-min session)

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Unique visitors? Time on site? Bounce rate? Ever wonder what to make of the analytics reports that you receive in your newsroom and, most of all, how to use the data to inform your strategy? Whether you are a reporter with a highly-clickable story or an editor managing daily content, this session will explore the data that you should focus on in today’s competitive digital environment. Panelists representing newsrooms of different sizes and with different digital goals will share tips on how they get the most from the data to inform decisionmaking and what metrics matter most. We’ll discuss best practices and the best tools to measure your performance. This don’t-miss session will address issues such as subscription vs. free web site strategies; mobile and social media users, and tips to engage your audience.

Twitter: @aaja, #newsanalytics

Location: Regent
Speakers
avatar for Jeff Chin

Jeff Chin

Director of Analytics, Dow Jones
Jeff Chin is the Director of Analytics at Dow Jones & Co. He oversees analytics for WSJ.com, MarketWatch and Barrons.com, working closely with both newsroom and business units to implement frameworks to measure performance. He was previously the director of analytics at The Washington... Read More →
avatar for Sara Goo

Sara Goo

Senior Digital Editor, Pew Research Center
Sara Kehaulani Goo is the Senior Digital Editor at Pew Research Center, a non-profit, non-advocacy research and data journalism organization committed to informing the public on public policy issues and social and demographic changes. She launched the organization’s new @FactTank... Read More →
avatar for Mitra Kalita

Mitra Kalita

Ideas Editor, Quartz
Mitra Kalita is the ideas editor at Quartz, an online global business publication launched in 2012 by Atlantic Media. She worked previously at The Wall Street Journal, where she edited coverage of the Great Recession, launched a local news section for New York City and, most recently... Read More →
avatar for Sara Lin

Sara Lin

Assistant Editor, Honolulu Civil Beat
Sara Lin is the assistant editor of Honolulu Civil Beat, an online investigative news startup launched by eBay founder and philanthropist Pierre Omidyar. She has previously worked as a reporter for the Los Angeles Times and The Wall Street Journal in New York. At WSJ, she wrote a... Read More →

Thursday August 22, 2013 11:00am - 11:50am EDT
New York Hilton Midtown 1335 Avenue of the Americas, New York, NY 10019
  Reporting Track