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Thursday, August 22 • 11:00am - 11:50am
Newsroom Analytics: Using Data to Drive Success in the Newsroom (50-min session)

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Unique visitors? Time on site? Bounce rate? Ever wonder what to make of the analytics reports that you receive in your newsroom and, most of all, how to use the data to inform your strategy? Whether you are a reporter with a highly-clickable story or an editor managing daily content, this session will explore the data that you should focus on in today’s competitive digital environment. Panelists representing newsrooms of different sizes and with different digital goals will share tips on how they get the most from the data to inform decisionmaking and what metrics matter most. We’ll discuss best practices and the best tools to measure your performance. This don’t-miss session will address issues such as subscription vs. free web site strategies; mobile and social media users, and tips to engage your audience.

Twitter: @aaja, #newsanalytics

Location: Regent
Speakers

Jeff Chin

Director of Analytics, Dow Jones
Jeff Chin is the Director of Analytics at Dow Jones & Co. He oversees analytics for WSJ.com, MarketWatch and Barrons.com, working closely with both newsroom and business units to implement frameworks to measure performance. He was previously the director of analytics at The Washington Post, InvestorPlace Media and AOL. Jeff grew up in Burke, Va., went to James Madison University and also has a master’s in Engineering Management from George Washington University.

Sara Goo

Senior Digital Editor, Pew Research Center
Sara Kehaulani Goo is the Senior Digital Editor at Pew Research Center, a non-profit, non-advocacy research and data journalism organization committed to informing the public on public policy issues and social and demographic changes. She launched the organization’s new @FactTank blog and oversees other editorial digital content. Before joining the non-profit world, she worked for more than 12 years as Senior News Director, business editor and reporter at The Washington Post and The Wall...
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Mitra Kalita

Ideas Editor, Quartz
Mitra Kalita is the ideas editor at Quartz, an online global business publication launched in 2012 by Atlantic Media. She worked previously at The Wall Street Journal, where she edited coverage of the Great Recession, launched a local news section for New York City and, most recently, reported on the housing crisis. She also launched Mint, a business paper in New Delhi, and has previously worked for The Washington Post, Newsday and the Associated Press. She is the author of three books related...
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Sara Lin

Assistant Editor, Honolulu Civil Beat
Sara Lin is the assistant editor of Honolulu Civil Beat, an online investigative news startup launched by eBay founder and philanthropist Pierre Omidyar. She has previously worked as a reporter for the Los Angeles Times and The Wall Street Journal in New York. At WSJ, she wrote a weekly real state column and feature stories about the homes of the rich and famous. But her real passion is local news. In 2010, she moved home to Hawai‘i to help found Civil Beat. She and a small staff of...
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Thursday August 22, 2013 11:00am - 11:50am
New York Hilton Midtown (1335 Avenue of the Americas, New York, NY 10019)
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